Influencer Marketing
Overview
is a strategy that involves partnering with social media influencers to promote products, services, or brand messages
Influencer marketing is a strategy that involves partnering with social media influencers to promote products, services, or brand messages. Influencers have built loyal audiences who trust their opinions, making them powerful advocates for brands. This form of marketing leverages the influencer’s reach, credibility, and content creation skills to increase brand awareness, drive engagement, and boost conversions in a more authentic and relatable way than traditional advertising.